You offer an immediate and significant benefit to the first-time customers: a one time use, trackable and updatable over the air Voucher. For you, the advantage is that when this special offer or voucher will be used, your business will automatically capture important customer information: E-Mail address, name and zip code via an unique QR code. This will allow you to grow organically a database of clients and the means to send them targetted information. Vouchers are updatable Over the Air and highlightable via push notifications.