Keeping in touch with your customers is a significant bonus. Your customers need to be reminded that you are there for them. One of the best ways to do this is by being present on their preferred social media networks. The Social feed page allows your customers to login to the business site quickly, socially interact with you or simply know "what's up". When they will need a service or a product you are offering, your name will be at the top of their brain's "search results". You want that.